Gisele Fetterman is a nutrition activist, a hugger and the First Lady of Braddock, Pa. Born and raised in Brazil, Gisele emigrated to the US when she was 9 and lived in the shadows as an undocumented immigrant for a decade. She founded Freestore 15104
in Braddock, where surplus and donated goods are received and redistributed to neighbors in need. The Freestore has inspired five spin-off locations. Gisele co-founded 412 Food Rescue
, a community-wide effort to end hunger and reduce food waste, working with food retailers, wholesalers, restaurants, and other food providers to rescue un-sellable but perfectly good food to feed the food insecure. It came about through her work with the Freestore. She also is co-founder of For Good PGH
, a non-profit that works to advocate inclusion and inspire kindness. Its first initiative, Hello Hijab
, has received both national and international praise. She's married to Braddock mayor John Fetterman and the mother of three children. Since she has so much free time (ha!) Gisele spoke with us about how she came to Braddock and her motivation to try to spread kindness in her corner of the world.